we need to see -- you know -- apple's become those people in the apple ad, those weird apple ad at the super bowl and samsung's come along with this hammer and broke -- they're all apple executives and you need to see apple come up and say, you what? we have it. we have the holy grail which is a combination of this thing that you need and that thing you need. we'll focus the numbers and we'll focus on texas instruments. is it a numbers story? is apple just another stock and if it's another stock then maybe you should get a nine multiple and go higher, but i would like to see, look, if mcdonald's can come out with killer products, apple -- are they both technology companies? is that where we are right now? >> apple has come out with incredible products. amazing products that have changed the world. >> that was the old days and the yankees used to be -- >> the ipad is only three years old, man. come on, give them a break. >> no. the market won't give them a break. i like the product, but who am i? >> that's complicated. >> it was not a rhetorical -- you know, we're not trying to figure o